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April 14, 2018

Puma & Jonathan Dos Santos

Our friends over at Puma & Puma Football MX invited us out to Mexico City, Mexico to hang out with several Mexican national players - Rafael Márquez, Oribe Peralta, José de Jesús Corona, and Jonathan Dos Santos for a PUMA World Cup photoshoot. We asked them questions about their excitement to go to the 2018 FIFA World Cup and they all had something special to say to all their Mexican fans in the U.S. Later that day, we accompanied the PUMA MX team to a special event where they announced Jonathan Dos Santos as the newest member to their athlete roster! Stay tuned for exclusive content from this day as we get closer to the World Cup!


March 31, 2018

LAFC vs LA Galaxy Viewing Party

The first ever Los Angeles El Tráfico soccer matchup between LA Galaxy and new kids on the block, LAFC, went down on Saturday, March 31st, and we could not have been more excited to host a live viewing of the amazing matchup! Emotions were at an all-time high as this game truly set the bar for the inaugural season of LA soccer rivalry. When fans weren’t at the edge of their seats, they enjoyed refreshments, music, fun giveaways and the best selection of soccer gear. WSS Lynwood Soccer Shop is the hot spot to catch all the soccer action!


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Neymar Training Grounds 1
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March 24, 2018

Neymar Training Grounds

Red Bull and Urban Pitch have teamed up to host Neymar Jr’s “Training Grounds” sessions, taking place throughout Los Angeles, and on March 24th, WSS was there for the action. Eight teams participated in preliminary qualifying rounds for chance to play against Neymar himself in Brazil! For Saturday’s games, which were held at Lynwood Park, WSS provided custom Nike Jersey for the winning team to rock. In addition to the tournament, LA rap artist, Feefa, performed and brought Jackie Cruz from the hit television series, Orange is the New Black! The day was fully loaded with excitement and energy as team Rei Da Rua finished out the tournament with a victory!


March 17, 2018

Copa Del Records 2018

Our WSS team was live from the first annual Copa Del Records 2018 5V5 Tournament at the Goals Soccer Center in South Gate, CA. This soccer tournament hosted youth and adult teams for a chance to go home as Copa Del Records Champions! We had a blast interacting with the soccer community and conducted various raffles for WSS gift cards and exclusive soccer product from our soccer superstore in Lynwood, CA. L.A. Galaxy superstars, Jonathan Dos Santos and Sebastian Lletget were also in attendance for a meet and greet with players and fans. We’re glad to have taken part in this wonderful tournament for our neighboring soccer community! Fans we’re also treated to a meet and greet with Mexican singer-songwriter Gerardo Ortiz and Ulices Chaidez. We’re glad to have taken part in this wonderful tournament for our neighboring soccer community!


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Chivas Viewing 1
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March 3, 2018

Chivas VS. America Viewing Party

WSS brought the game day atmosphere to the Lynwood Soccer Shop on March 3rd, with a viewing party to watch Chivas take on Club America for El Clásico Nacional! Shoppers, fans and local soccer leagues gathered for a live viewing of the game, where there was food, music, and giveaways for all to enjoy. The WSS Lynwood Soccer Shop has all your needs to get you geared up for a game of Fútbol. Be sure to stop in and see the latest selection of shoes, apparel and equipment before hitting the field!


March 3, 2018

Coachella 5K - The Inflatable Race

WSS was at Coachella Valley to cheer on participants in the inflatable obstacles fun run, as they jumped, bumped, ran and slid their way from one obstacle to the next. Fun for the entire family, the race was on to make it to the finish line, where an Inflatable Village of refreshments, vendor booths and more inflatable activities awaited. The energy was high as participants took on every challenge with a smile and tested their most important ability- to have fun!


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African American Family Day 1
African American Family Day

February 24, 2018

African American Family Day

WSS joined the LAUSD community in participating in their 5th Annual African American Family day on Saturday, February 24, 2018. Throughout the course of the day there were workshops designed to provide families with academic resources for their students, student entertainment and school aged-activities. Additionally, The Access, Equity and Acceleration Unit and the Office of Parent and Community Services organized a college fair for students and families to explore. There were representatives from various Cal State Universities, Universities of California, Community colleges, Historically Black Colleges and Universities, and private colleges and universities. WSS is happy to have celebrated education on this inspiring day with the LAUSD community, and help support families to strive for their students’ greatest academic potential.


February 24, 2018

Lunar Festival

WSS rang in the Lunar New Year at the 27th Annual Alhambra Lunar New Year Celebration. On February 24th, the street festival covered 5 blocks with activities to give attendees a taste of Asian Culture while celebrating the most important traditional Chinese holiday. The festival featured cultural demonstrations, fun games, ethnic foods, a dragon boat rowing station, children’s workshops, an auto square and health fair. The Alhambra Luna New Year celebration was a wonderful way to bring the community together across all cultures to celebrate Asian heritage and new beginnings in the Year of the Dog!


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Mexico vs USA G League 3
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February 18, 2018

Mexico vs G League USA International Challenge

We caught wind that the Men’s Mexican National Team was headed to Los Angeles, CA for All Star Weekend for a special surprise… an international friendly game against the G-League All-Star team (Team USA). We knew our fans and customers would be thrilled with this news, so we conducted a Sweepstakes to send four lucky winners to watch this game live at the Los Angeles Convention Center! Our lucky winner was Andrea Suarez from La Puente. We helped treat her entire family to a special day of international basketball.


February 17, 2018

Slam Fest 2018

On Saturday, February 17th, WSS presented our inaugural “Slam Fest.” We were slamming dunks and dominos all day long at our flagship store on 7th and Union in Downtown LA. The day featured: NBA player appearances by Craig Smith, Tim Frazier Sterling Brown and Los Angeles native, Ryan Hollins; a slam dunk and streetball exhibition by Chris Staples, Michael Purdie, “Reemix”, Jordan Southerland, “Sik Wit It” and “Bone Collector;” And a domino tournament with the Universal Domino League. Wing Stop hooked us up with complimentary wings by the truckload, Fresh Cutz was onsite for free haircuts, and there was live music and broadcasting courtesy of Ballerz World and ESPN, Power 106 and Mega 96.3. Inside the store, a few lucky winners cracked the code for our locker challenge and walked away with coveted Jordan restocks. Whether attendees were shooting their shot on the WSS basketball court, the “Restocks on Lock” Locker Challenge, or through basketball arcade games, everyone walked away an all-star, fit for the weekend.


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February 15, 2018

Rookie Fashion Show

To further kick off All Star Weekend, WSS participated as the west coast retail partner for the star-studded, Rookie USA Fashion Show in Hollywood. Hosted by Fat Joe, celebrities from across the country watched their children walk the runway and preview the ’18 kids collection for Nike, Jordan, Levi, Converse and Hurley Brands. Celebrities in the crowd included DJ Khaled, Victor Cruz, Adam Rodriguez, Dascha Polanco, Chris Paul, Scottie Pippen, and Roselyn Sanchez. All proceeds from the show went toward DJ Khaled’s charity organization, WE THE BEST Foundation - the Asahd Initiative. The Asahd Initiative is to serve and donate to underprivileged children, and WSS Cares couldn’t be happier to support!


February 15, 2018

Golf Beef Tournament

We teed off the start of All Star Weekend by hanging out at the Golf Beef 4 Day Party at Chester Washington Golf Course in Los Angeles. Celebrities came together for a Golf featuring Snoop Dogg, Cedric the Entertainer, Gary Payton, & professional golfer, Trojan Goddess. It was all fun and games as players and celebrities teed off and trash talked their opponents all day for ultimate golf bragging rights. WSS provided entertainment and raffles for all players and spectators roaming around the holes.


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180130 Night On Broadway

January 27, 2018

Night on Broadway

It was quite the colorful scene at the 4th annual Night on Broadway street festival in Downtown, Los Angeles! Night on Broadway is a part of Los Angeles City Councilman Jose Huizar’s Bringing Back Broadway initiative, a revitalization plan to boost economic development and historic preservation along Broadway and re-establish the street as the heart of downtown. Our WSS x Rookie USA pop-up shop is located right on the historic Broadway street between 5th and 6th (547 S. Broadway). It was a no brainer to join Night on Broadway as a business sponsor and offer new visitors to our Kids store a special discount. Our street team provided some great entertainment to those who passed on by with our interactive basketball game. With over 10,000 people in attendance, we were happy to be a part of a new cultural event in the heart of Downtown, Los Angeles!


December 31, 2017

Universal Domino League

We had quite an action-packed “Sunday Funday” Tailgate over at the LA/Figueroa WSS Store to wrap up 2017, thanks to our friends, Universal Domino League. The competition heated up as 64 domino players went head to head for a chance to win the WSS/UDL championship belt and bragging rights as tournament champion. And what’s a tailgate without some football?! The Chargers v. Raiders game was on the big screen for our spectators to view in between rounds of tournament. Great tunes, food trucks, live entertainment, raffles and prizes had the whole crowd entering the New Year feeling like winners. #WSSCares


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171227 Fiesta

December 27, 2017

K-Swiss Posada Navideñas Fiesta

On December 27th, K-Swiss helped us close out the holiday season with our first ever Fiesta! The LA/Pico store Posada celebration, which took place at 3101 W. Pico Blvd, was filled with music, games, raffles. In traditional Mexican fashion, we had tamales, conchas, and champurrado for the entire community to enjoy. With some heavy hitters at the piñata, mini athletes participating in the soccer challenge, and quality keepsakes taken at our photobooth, WSS is proud to chalk this fiesta up as a success! We look forward to seeing you at a WSS store nearest you for the latest styles from K-Swiss and more of your favorite brands. #WSSCares


December 25, 2017

KTLA Christmas

Fox 5- KTLA joined us at our LA/Sunset WSS store as we spread some holiday cheer. WSSCares provided free haircuts and a visit from Santa and Mrs. Claus, while we opened our doors early for shoppers to enjoy games, great deals and access to new rewards through our ShopWSS Rewards App! We gave away 100 gift cards, and one lucky winner had the pleasure of receiving a $500 shopping spree! We love making the season bright for our community, and are glad to have had Wendy Burch and KTLA join in on the fun. Be sure to download the rewards app to stay up to date with holiday offers and for special deals year-round! #WSSCares


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171118 Rookie GO

November 18, 2017

WSS x RookieUSA Kids Store Grand Opening with Kyle Kuzma

We partnered up with Rookie USA to bring our first ever Kids store in Downtown, Los Angeles! To celebrate, we invited Los Angeles Lakers Rookie Kyle Kuzma to hang out with us during our Grand Opening Celebration. Our friends over at Ballerz World and ESPN 1700AM also came out and conducted a live broadcast from our store with Kyle Kuzma and discussed his breakout Rookie season. With the help of Active Dreamers, WSS and Kyle Kuzma selected ten lucky children to have their dreams and aspirations read aloud by Kyle during the broadcast.


November 11, 2017

Pico and Western Re-Grand Opening Celebration

We invited our Koreatown community to help us celebrate our Re-Grand Opening of our newly remodeled Pico & Western store. With the help of our friends over at FILA, we gave away some awesome FILA swag to a few lucky people. VCHOS also stopped by with their tasty Pupusas. 93.9 Radio Centro brought some fun and laughter for the crowds with their raffles and show games. With the help of MEGA 96.3, we also gave away free concert tickets to Ozuna live at the Forum! Special thanks to RadioK and our Korean community for stopping by and naming us the premier shoe store in the community!


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170921 SEA

September 21, 2017


Elevating our neighborhoods, one step at a time! We visited Soledad Enrichment Action High School in Los Angeles, CA and surprised their students with a donation to help replace their recently stolen computer equipment from their educational source lab! We'd like to thank the SEA faculty for allowing us to visit today and provide some fun to their students!


September 16, 2017

Lynwood Grand Opening

To celebrate our new Lynwood store and the introduction of our brand new Soccer | Fútbol shop on the second floor, it was only fitting to invite our good friend and the all-time Chivas leading scorer, Omar Bravo! Well over 1,000 people lined up to meet Omar and join in on the festivities. We raffled off tickets to LA Galaxy games and even gave away a trip for two to watch the 2018 World Cup in Russia!


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170915 El Grito

September 15, 2017

El Grito Nike LHM

Viva Mexico! We celebrated “El Grito” and the start of Mexican Independence Day at our brand new Lynwood Store by inviting a mariachi band to perform live! We also celebrated the first launch of Nike's 2017 Latino Heritage Movement Pack with the introduction of the Nike Air Max 1 - Nomad. While each shoe is distinct in nature, this special Nike pack is a reminder that all Latinos are connected through the stories of our first ancestors.


September 8, 2017

Day N Night Festival

We were live from the Day N Night Festival on Sept 8-10 for a wild night of Hip Hop Performances. Headlined by Travis Scott, Chance the Rapper, and Compton's very own Kendrick Lamar, other acts included Post Malone, Khalid, 21 Savage, YG, A.Chal, Vic Mensa, and more. We also gave away two VIP weekend tickets and a pair of Nike Cortez to one lucky winner on social media!


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170826 Store 76

August 26, 2017

Adidas 76 SIS Launch

We celebrated the opening of our brand new adidas SHOP at our Downtown, Los Angeles store on 7th & Union by inviting the entire community to enjoy great food, music, and prizes. We even had a live adidas NMD raffle and one lucky winner went home with a pair of the adidas NMD R2 Primeknits! Be sure to check out this adidas shop by visiting our store at 1600 W 7th Street, Los Angeles, CA 90061.