Two icons. One movement. Soccer standout Hirving “Chucky” Lozano and baseball legend Adrián González team up with WSS to bring purpose, culture, and confidence to the back-to-school season. More than just a campaign, it’s a celebration of showing up—for your family, your roots, and your community. Here’s what they had to say about being part of it.

“Back-to-school isn’t just about pencils and shoes—it’s about giving your kids the confidence to go after their dreams. I’m proud to work with WSS, a brand that’s always supported our communities with heart and purpose.”

– Hirving “Chucky” Lozano

“Partnering with WSS felt like a great fit because they’re a brand rooted in community. Their values align closely with my own, especially my family-first approach to life. I’m grateful to have collaborated on a campaign that was made even more special by having my daughters by my side.”

– Adrián González

Back-to-School Events and Activations

To help families gear up for the school year, WSS is hosting a series of in-store Back-to-School events from July 17 to August 18 at participating locations. These events are built around giving back, creating memories, and making sure kids feel confident walking into a new year.

Select locations will feature:

· Free school supplies (while supplies last)

· Complimentary haircuts for kids (first-come, first-served)

· Exciting giveaways including sneakers, bikes, Chromebooks, and more

· The Locker Challenge and other community-based activations

Note: Event details, giveaways, and activations may vary by location and are subject to availability. See store associate for more info or visit the Back-to-School Events page.

From the First Bell to After-School Goals

WSS is your go-to destination for classroom-ready and game-day-ready styles that bring confidence and culture to every step. Whether it’s the first day of school or chasing after a dream after class, WSS is here to make sure you look and feel your best.

Explore top picks like:

· Classic Sneakers – Timeless styles built for everyday hustle

· Everyday Backpacks – Ready for class, the court, and wherever they go next

· Modern Runners – Sleek kicks built for speed, movement, and growing up

WSS Back-to-School Highlights

· Backpacks That Carry More Than Books
Featuring top brands and smart details—think padded straps, USB ports, water-resistant finishes, and clear styles that meet school guidelines.

· Everyday Essentials for Less
From 3-for-$20 tees to WSS Athletic bundles, it’s easy to outfit the whole crew without going over budget.

· Flexible Shopping Options
Enjoy free shipping on orders $99+ and convenient in-store pickup (terms apply).

· WSS Rewards
Earn 1 point per $1 spent and unlock exclusive savings and perks along the way.

With over 150 stores and a deep commitment to the communities they serve, WSS is more than just a place to shop—it’s a brand that shows up for families, culture, and the moments that matter.