Latino Heritage Month
What we wear says something about who we are.
SOY celebrates the many ways culture shows up in personal style. OG. New. Sport. Street. Bold. Simple. Classic. There isn't one Latino style because there isn't one Latino story. At WSS, we bring together the brands, sneakers and styles that help you express yours.
WSS | Celebra lo que SOY.
Kappa x Modelo
The new drop blends sport, fashion, and identity through a curated lineup of apparel and accessories. Each piece highlights the shared craftmanship, heritage, and bold visual style both brands are known for.
Dodgers x New Era x Bella Doña x Betty Boop
The all new Official Dodgers x New Era x Bella Doña x Betty Boop Collection is now live!
Rep the champs featuring Miss Betty Blue herself.
CAT
Celebrate strength, heritage, and hard work.
Built for durability, determination, and everyday excellence.
Lugz x Modelo
Lugz and Modelo® come together this Hispanic Heritage Month to introduce a bold new boot collection inspired by The Mark of a Fighter.
What we wear says something about who we are.
SOY celebrates the many ways culture shows up in personal style. OG. New. Sport. Street. Bold. Simple. Classic. There isn't one Latino style because there isn't one Latino story. At WSS, we bring together the brands, sneakers and styles that help you express yours.
WSS | Celebra lo que SOY.
What we wear says something about who we are. SOY celebrates the many ways culture shows up in personal style. OG. New. Sport. Street. Bold. Simple. Classic.
There isn't one Latino style because there isn't one Latino story. At WSS, we bring together the brands, sneakers, and styles that help you express yours.
Your style can carry your family's roots and the city that raised you. This Latin American Heritage Month, we're celebrating the drops that honor both.
How WSS Celebrates Latino Heritage
Every drop we carry for Latino Heritage Month 2026 was chosen for a reason. We bring in these collections so you can feel pride in your heritage and culture, and wear something that honors it.
This year's campaign is called "SOY: Style. Orgullo. You." It celebrates the many ways culture comes to life through what we wear.
This Season's Latino Heritage Month Lineup
|
Collection |
What It Is |
|---|---|
|
Modelo x Lugz |
Boots with Modelo-inspired branding |
|
Modelo x Kappa |
Unisex tees, polos, jackets and jerseys that take fútbol from the pitch to the street |
|
New Era x Bella Doña x Betty Boop Dodgers |
LA fandom meets fashion |
|
CAT |
Durable boots built to honor hard work |
|
WSS Athletic x UMBRO by Steven Mena |
Country jerseys and football streetwear rooted in Los Angeles |
Find Us at I Love Micheladas
We're teaming up with Umbro and Steven Mena to present this year's I Love Micheladas festival. The event comes from the LA brand behind one of the city's favorite michelada mixes.
The festival runs Friday, October 2, and Saturday, October 3. Single-day tickets are $25, or you can grab a two-day pass for $45.
This Latino Heritage Month, come raise a michelada with the community and see the WSS Athletic x Umbro by Steven Mena collection in person. Get your tickets here.
Kappa x Modelo
The new drop blends sport, fashion, and identity through a curated lineup of apparel and accessories. Each piece highlights the shared craftsmanship, heritage, and bold visual style both brands are known for.
Dodgers x New Era x Bella Doña x Betty Boop
The all-new Official Dodgers x New Era x Bella Doña x Betty Boop Collection is now live!
Rep the champs featuring Miss Betty Blue herself.
Bella Doña is a Latina-owned brand co-founded by best friends LaLa Romero and Natalia Durazo. Both are Chicanas with deep Los Angeles roots, and they built the brand to celebrate the women and neighborhoods behind LA's Chicano culture.
CAT
Celebrate strength, heritage, and hard work.
Built for durability, determination, and everyday excellence.
Lugz x Modelo
Lugz and Modelo® come together this Latino Heritage Month to introduce a bold new boot collection inspired by The Mark of a Fighter.
Two styles lead the lineup
Wilderness
The Lugz X Modelo Wilderness comes in black and gold with a gum sole. It's built for work sites and weekends alike.
Toro
Toro means bull, and this boot carries that energy. The Lugz Toro Modelo Mens boot pairs navy with gold and cream for a cleaner look.
WSS Athletic x UMBRO by Steven Mena
Blokecore, the '90s football fan look, meets barrio. This collab brings a classic English football brand into the Los Angeles neighborhoods WSS has served for decades.
Designer Steven Mena, a Latino creative who calls Los Angeles home, built the collection around football and the families who live for it.
Look for:
- Jerseys in El Salvador, Mexico and Guatemala colors, with the country name proudly displayed across the back
- Cropped zip hoodies in red and washed denim, each with a big number 10
- Checkered denim jackets and jeans
- Plaid football shorts and baggy jorts
- Vintage-wash graphic tees
- Different roots. One game.
Frequently Asked Questions
How Can I Celebrate Latino Heritage Month?
Start close to home. Cook a family recipe or ask an elder to share their story.
You can also visit a local festival or stop by a WSS store to shop the collections in person. Most of all, wear what makes you proud.
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